get in touch
Web App
Website
Billboards
Branding
Secureframe
How this startup scaled from MVP to $78M with the help of our dedicated design team.
Secureframe helps organizations build trust and stay secure with best-in-class compliance automation software.

Secureframe came to us as a brand new startup looking to design and build its first product — a web app for compliance automation.

Our 2-year partnership began with designing the app’s user experience, crafting a minimalistic UI, and working with Secureframe’s engineering team to make this powerful security product seamless and easy to use from the launch of the MVP.

Over the next 2+ years, we designed and developed Secureframe’s web app, website, brand, and even New York City Subway ads to help them become the leading security and compliance platform.

"Ivan and his team took our software from initial mockups to a well-designed web app in a matter of months, without compromising on quality. During 2+ years working together, they've helped us iterate quickly, think through numerous design challenges, and ultimately scale to thousands of customers and become the leading platform for security and privacy compliance."
Shrav Mehta
Founder and CEO at Secureframe
From Seed Funding to Series B
As a dedicated design partner, we’ve been proud to support
Secureframe at every stage of growth.
How Secureframe grew
March 2020
Seed
$4.5
10 employees
0 customers
Series A
$18M
Series B
$56M
100+ employees
1,000+ customers
March 2020
November 2022
How we
helped
Product
Design
Brand
Development
Website
Design
Investor
Decks
Conference
Marketing
Billboard
Design
November 2022
How we helped
Product Design
Secureframe wanted to do something brand new — automate the labor-intensive and time-consuming security compliance process. We designed a web app that would bring this process into the 21st century.
Dashboard
The compliance process has a lot of moving parts, so we designed a robust UI
while making sure it was simple and easy for customers to understand.
Frameworks
Secureframe started with one compliance framework but planned to grow in the future. We took this into account and helped them build a flexible, scalable app that would grow with the company.
Security Questionnaires
To save customers hundreds of hours answering RFPs and security questionnaires, we
designed AI-powered questionnaires that streamline the process.
Other Screens
For a true end-to-end experience, we designed app features to
manage personnel, vendors, devices, admin, and more.
UI Guide
Detailed implementation guidelines help Secureframe’s engineering team build
new features with confidence and consistency across the product suite.
Brand Identity Design
With the launch of their web app, Secureframe’s team needed a solid online presence to attract their first customers. We designed their brand identity, website, and additional marketing materials to help them win the trust of customers and investors alike. Secureframe’s branding is simple but memorable. We worked together through multiple iterations to design the logo, color palette, and typography suite.
Logo Design
Color Palette
Mint Green
HEX
#73E6D2
RGB
115, 230, 210
CMYK
50, 0, 9, 10
Mint Green
HEX
#177EE5
RGB
23, 126, 229
CMYK
90, 45, 0, 10
Mint Green
HEX
#5656BF
RGB
86, 86, 191
CMYK
90, 40, 0, 10
Heavy Blue
HEX
#1E294D
RGB
30, 41, 77
CMYK
18, 14, 0, 70
Typography
Aa
Inter Semibold
Aa
Inter Book
Framework Icons
SOC 2
GDPR
CCPA
ISO 27001
HIPAA
PCI DSS
3D Frameworks Illustrations
3D Frameworks Illustrations
Website — V1
Our challenge was to communicate not just what the app does, but how the process works for the customer. Combining concise copy and simple illustrations, we helped Secureframe tell that story and attract new customers with its first website.
Website — V2
As Secureframe has transitioned from targeting smaller companies to enterprise-level customers,
the website has evolved too. We’ve worked with the marketing team to incorporate more
informative content, new graphics, and a subtler, darker color palette.
Billboard Design
To reach new enterprise customers, we worked with Secureframe to design a series of ads that appeared along Highway 101 in San Francisco and throughout NYC subway. By pairing simple graphic elements with concise copy, we helped the brand communicate what it does in a fun, memorable way.
Ready to take
YOUR brand from zero to 100
get in touch
Let's work together!