When we first hooked up with Localize in June of 2016 they were looking to build an on-going relationship with a small product design shop also capable of delivering high-impact marketing solutions. After a complete product audit we were challenged to work on a set of features that would address some of the existing pain points identified by the product team at Localize. Our engagement with Localize required full product immersion from the very beginning and daily collaboration with the team in San Francisco. Aside from doing UX/UI design work on the product front, we also took charge of the marketing site re-design.
We’ve been brought on board to work on an existing product, and that required a complete understanding of the Localize ecosystem. We had to evaluate and learn all of the ways in which Localize customers engaged with their web app, figure out the existing pain points with the help of the internal product team that’s been working on Localize for a couple of years before we were hired to help propell their product even further, and we certainly had to offer a fresh perspective on how to build a next generation solution that targeted enterprise clients.
During our long-term engagement with Localize we’ve helped the company build a set of product features that addressed the needs of their existing customers and launch new product initiatives that helped attract new, larger clients such as Cisco. We have worked exclusively on customer-facing product features that included a brand new reporting and an updated billing system, an extensive team management component and a completely revamped dashboard for managing translation projects.